In February 2013 we wrote a post called “The Science of Linking”, which looked at how other organisations’ website linking to pages like Speaking of Research could have an impact on its ranking in Google searches.
The efforts of our followers paid up, with Speaking of Research’s PageRank (a key factor in Google search result order) rising from 6 to 7. This puts us equal to HSUS, and above both PETA (who dropped from 7 to 6 last year) and PCRM.
This video may help explain how some of these factors, including PageRank, influence search results.
Despite early success, we can continue to improve. Ideally, we need to be a first page search result for terms such as “animal research” and “animal testing”, and you can help us do that. Google considers links from .edu and .gov websites to be of greater value than those from less established websites (thus why SR outranks PETA despite having far few incoming links). So what could you do in thirty seconds?
We need you to send an email to your department website editor (and convince friends in other life science departments to do likewise) to ask them to add links to pro-research organisations on an appropriate page. Many of you will have direct control over sections of your department’s page, so please take a few seconds to add the middle section of the letter below.
Please can you add the following paragraph to our departmental website, on our page about animal research here: <insert url>
For more information about the role of animals in research we recommend the following resources:
http://www.speakingofresearch.com – Speaking of Research
http://www.amprogress.org – Americans for Medical Progress
http://www.fbresearch.org – Foundation for Biomedical Research
http://www.animalresearch.info – Animal Research Information
You may also wish to link to specific resources, for example our briefing notes on animal research in the US or Canada:
So you’re now twenty-five seconds down and still have a spare 5 seconds to help research just a little bit more. Well, at the bottom of this post, like every post there is a box that looks like this:
So please share this post, and others on this website, on Facebook, Twitter, Google+, WordPress, Reddit, Digg, StumbleUpon and tumblr. Your efforts can make all the difference in our efforts to improve and widen our communication about animals in research.
Speaking of Research
We’d like to thank all of the organizations which do link to Speaking of Research. To name a few of them, The Wake Forest School of Medicine, The University of British Colombia and The Californian National Primate Research Centre at UC Davis.