Daily Archives: January 18, 2011

Where do PETA’s donation dollars go?

It’s common for charities to ask donors to exercise their giving spirit during the holidays. People for the Ethical Treatment of Animals (PETA) sure does. They join several other nonprofits in asking supporters to give heavily and often as we transition from one year to another.

And…it works:

PETA’s 2010 donations totaled $33 million ($35 million if you add on merchandise sales and other revenue). So where did your money go last year? According to PETA’s 2010 annual report:

  • A vegans make better lovers” campaign where PETA campaigners publicly made out on a bed on the streets of Nashville, TN.
  • Disruption of the Westminster dog show (Because animal lovers deserve to be targeted?)
  • A campaign comparing pregnant women to fattened sows to protest farmed meat
  • Dressing as a giant vanilla condom promote animal birth control in Beirut (Because Beirut has few other controversies to deal with currently)
  • PETA also says it has given over $843 thousand in grants to researchers looking at animal alternatives. Sounds good right? But one should do the math here. The amount is 2 percent of the money PETA spent last year. In comparison, they spent 17 percent of their money (your money) on fundraising to raise more money. In addition, research is expensive (sad but true)… An $800,000 split among several researchers as PETA has done…will not go far at all.

PETA’s questionable anti-farmed meat stunt

Other notable PETA investments in the past:

So how can you better spend your donation dollars? Why not support your local humane society so that they can directly care for animals or the ASPCA? Or of course you can keep paying for expensive and often sexist or offensive stunts …your decision

Regards

Jim