Yesterday, Americans for Medical Progress (AMP) launched a new outreach initiative aimed at increasing transparency around animal research. “Come See Our World” (CSOW) is a program that relies on the public display and distribution of photographs and videos that accurately reflect animal care and research. “The goal of the program is to replace outdated, inaccurate images of animal research with current, accurate views,” said Paula Clifford, Executive Director for AMP.
Importantly, all collected media will be compiled on a public website allowing them to be shared widely while giving credit to its source. So far, the website contains recent photos of rodents, primates, dogs, cats, farm animals, aquatic animals (fish and frogs), and other animals like rabbits, pigeons, and ferrets in research settings.
“Come See Our World” succeeds at outreach on multiple levels. There are mechanisms for the website to:
- Match requests for images and research stories by reporters, researchers, lawmakers, and other non-experts to pictures or videos
- Receive and share YOUR images, videos, and stories of real, accurate, and groundbreaking research on their “Be an Advocate” page
- Sign up to receive updates and resources to remain engaged and informed about animals in research
We gave the site a test-run and found it to be extremely easy to navigate, appealing to view, and the information easily digestible by young and old alike. This will be a great resource for educators, scientists, policymakers – anyone, really, who is interested in learning about and promoting the accurate dissemination of animal research-related information. Visit the site now and enjoy the virtual menagerie!