The Speaking of Research website provides a wealth of information for the public about why animal research remains an important part of scientific, medical and veterinary discoveries. While our news blog may be most relevant to those involved in the field, the static pages provide information about the animal model, medical developments, regulations, statistics and more. So we believe the more easily the public can find our website, the better for everyone in the field.
So what happens when a member of the public searches for “animal testing” (which, according to Google Trends, is searched for around three times as much as “animal research”)?
Eight of nine search results on the first page provide a negative idea of animal research. The last one provides arguments from both sides. No wonder that young people are now opposed to animal research by a 14 percentage point margin.
There is, however, something you can do. Google’s algorithms mean that websites that are linked to by .edu and .gov websites will be more trusted and be pushed further up the search results. See more on the video below:
We need you to get www.speakingofresearch.com added to your University department website (or Government website if you are that position). So please send an email to your department website editor (and convince friends in other life science departments to do likewise) to ask them to add links to pro-research organisations on an appropriate page. Many of you will have direct control over sections of your department’s page, so please take a few seconds to add the middle section of the letter below.
Please can you add the following paragraph to our departmental website, on our page about animal research here: <insert url>
For more information about the role of animals in research we recommend the following website:
http://www.speakingofresearch.com – Speaking of Research: Providing accurate information about the important role of animal experiments in medical and veterinary research.
Why not help a few key organisations by asking them to add more than one website, such as:
http://www.speakingofresearch.com – Speaking of Research
http://www.amprogress.org – Americans for Medical Progress
http://www.fbresearch.org – Foundation for Biomedical Research
http://www.animalresearch.info – Animal Research Information
With your help we can ensure the public sees the facts about animal research!
Speaking of Research