Help us help you!

The Speaking of Research website provides a wealth of information for the public about why animal research remains an important part of scientific, medical and veterinary discoveries. While our news blog may be most relevant to those involved in the field, the static pages provide information about the animal model, medical developments, regulations, statistics and … Continue reading Help us help you!

Thank You Doctor Salk! (and Drs Enders, Bodian, Landsteiner, Sabin…)

Today's Google Doodle honours Dr Jonas Salk, who in 1954 created the world's first effective polio vaccine, which was responsible for launching a campaign that has seen this terrible disease become an increasingly distant memory in most  - though sadly not all - parts of the world. It's an opportunity to reflect on the pioneering … Continue reading Thank You Doctor Salk! (and Drs Enders, Bodian, Landsteiner, Sabin…)

The Science of Linking

The growth of social media has given organisations new ways of engaging with audiences across the internet. However, a website’s core traffic is still derived from search engines, primarily Google (90% global market share). To increase traffic, a website needs to increase its position in search results for its key terms. This position is determined … Continue reading The Science of Linking

Time to Link up

With over 50% of the search engine market Google is an important tool for any growing outreach organization. Google essentially ranks webpages in its searches according to the links directing towards it. To quote Google: We use more than 200 signals, including our patented PageRank™ algorithm, to examine the entire link structure of the web … Continue reading Time to Link up