If we are to communicate effectively about animal research we need you to email the person who runs your department website and ask them to add a link to several pro-research websites.
The growth of social media has given organisations new ways of engaging with audiences across the internet. However, a website’s core traffic is still derived from search engines, primarily Google (90% global market share). To increase traffic, a website needs to increase its position in search results for its key terms. This position is determined … Continue reading The Science of Linking