March 19, 2021
“Speaking of Research is getting its message out. The last few months have seen a huge surge in the number of readers of our blog. Alexa Rankings now puts us as the highest ranking dedicated pro-animal-research website.
In 2021 Speaking of Research remains one of the highest ranking dedicated pro-animal-research websites. Over 10 years the ranking has risen, from #2,641,005 in 2011 to #852,524 in 2021 (lower numbers are better, for example, Google is #1 as the most visited website).
While it is important to note that website rankings are just one metric to measure range of impact in this domain, the rankings are encouraging. We put this success down to a number of things:
- You – Sharing our posts – on Twitter, on Facebook, on Reddit, on LinkedIn, by email – the opportunities for social networking are endless.
- You – Linking to our posts – from your websites, your blogs, and the websites of the research facilities with which you are associated.
- You – Writing posts – we are honored to host many guest posts on our blog from scientists, veterinarians, and other advocates for vital biomedical and behavioral research.
- You – Engaging with our various social media campaigns, e.g., #FactCheckNeeded or #AskScientists, and #MPAR
Thank you; your support has been vital to our continued success. Nonetheless, the challenge remains great.
Tom put SR’s reach into the context of the broad goal—providing accurate information and context to inform public knowledge, decisions, and policy. To do so he compared SR’s reach with that of popular anti-animal research organizations. The successes and challenges that Tom wrote about remain relevant today.
While Speaking of Research’s Alexa rank remains one of the highest of the pro-research websites today, it continues to pale in comparison to some organizations that oppose the use of animals in medical and scientific research. Since 2021 some of those have increased Alexa ranks, others have fallen, and new groups have appeared.
- PETA #9,144 in 2011, now #23,583
- HSUS #41,531 in 2011, now #29,766
- Physicians Committee for Responsible Medicine (PCRM) – #94,068, now #69,322
- Animal Liberation Front (ALF) – #303,564, now #5,198,561
- Animal Liberation Press Office (ALFPO) – #985,313, now #4,149,714
Other anti-animal research organizations that have become popular since Tom wrote this post in 2011 have risen through the ranks reasonably quickly and include:
- Direct Action Everywhere (DxE) #717,388
- White Coat Waste (WCW) #1,170,576
- Rise for Animals (RFA) #1,285,212
The comparisons yet again highlight how much work is left to be done. So, in order to put right the misinformation propagated by many of the above websites, we ask for more from our readers.
We challenge you to:
- Share at least one of our posts each week, through Twitter, Facebook, Reddit, LinkedIn or other social medium of your choice.
- Subscribe to our blog (right side of page) so that you are informed when new content is posted.
- Use the hashtags #FactCheckNeeded or #AskScientists, and #MPAR
- Link to our post from your blog or make sure your institution has a link to us. Also check that your institution is included in our ratings’ page and, if not, let us know so we can add you!
- Write a guest post – “Why you support animal research with animals.” It needn’t be long; it would be great to just have a few responses we could string together into a new post. Or, for scientists and research communicators, write a guest post about your research, new findings from your institutions, or how you contribute to public outreach and dialogue about animal studies.
As Tom said in 2011, “We’re doing our part – are you doing yours?”